Volkswagen Embeds an Audio Ad in a Newspaper

Newspaper readers (print edition) in India got a pleasant surprise, as the newspaper carried an advertisement for Volkswagen’s new car Vento on the last page that looked like a regular print ad but with a difference. As soon as people turned to the last page of the newspaper, the ad would start talking by itself.

Volkswagen Audio Ad in ‘The Hindu’

Its definitely  interesting marketing strategy, let us see how people will react to it. An online version of the ad is also available Volkswagen website, Click here to play it.

Labels: Cool Stuff, feature